aR Lifestyle Management: Good Morning Coffee!

Coffee is a brewed beverage with a strong flavor prepared from the roasted seeds of the coffea plant. The beans are found in coffee “cherries”, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia, South Asia and Africa. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee is slightly acidic and can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world. Many studies have examined the health effects of coffee, and whether the overall effects of coffee consumption are positive or negative has been widely disputed.

Consumption in five leading importing countries (France, Germany, Italy, Japan and the US). In recent years, there has been a huge surge in Arabica coffee demand from large, emerging markets including Brazil, India and China.

Based on facts & statistics, the retail value of the US Cofee market is estimated $30-40 billion dollars. The US consumes one-fifth of all world's coffee, making it the largest consumer in the world. But few Americans realize that agriculture workers in the coffee industry often toil in what can be described as "sweatshops in the fields." Many small coffee farmers receive prices for their coffee that are less than the costs of production, forcing them into a cycle of poverty and debt.

Global Exchange's Fair Trade Campaign main corporate campaigns on coffee were:

Starbucks Campaign

Proctor and Gamble/Millstone Campaign

(in coalition with other organizations)

Victories in both campaigns helped catalyze an explosion in consumer awareness of and demand for Fair Trade Products, and triggered a domino effect in the coffee industry that brought Fair Trade to Cafes and store shelves nationwide.

7 Health Benefits of Coffee, by Huffington Post,

Caffeine in coffe could actually help you to spot grammar errors, according to a new study in the Journal of Experimental Psychology.
Women who drink a few cups of caffeinated coffee have lower risk of depression, according to a Harvard study.
Helps boost levels of GCSF (Granulocyte Colony Stimulating Factor), a growth factor that seems to be able to fight off Alzheimer's disease, according to a study in the Journal of Alzheimer's Disease.
Coffee could lower men's prostate cancer risk, according to a Harvard School of Public Health.
New Research presented at the American Association for Cancer Research conference shows that coffee could help to ward off basal cell carcinoma, the most common cancer in the world.
Drinking coffee is associated with a lower Type 2 Diabetes Risk, according to an Archives of Internal Medicine.
Could Lower the risk of developing Parkinson's disease by as much as 25 percent, according to a study published last year in the Journal of Alzheimer's Disease.